Shifting Sands… and Sandboxes
Undeniably, one of the strongest trends born in the digital age is the growth of ecommerce channels. The ability to shop online has evolved consumer expectations so that quick, accurate, and efficient ecommerce processes are no longer seen as a luxury, but a requirement.
To give an idea of where customer expectations are regarding ecommerce service here are a few data points worth considering:
- 61% of consumers expected a delivery to arrive in 1-3 hours
- 73% have abandoned a cart because of a delivery fee.
- 95% of consumers will find an alternative vendor if their desired delivery option is not offered.
The punchline is this: customers want their deliveries fast, and they want them cheap.
New Dog, Old Tricks
Though the landscape for how goods are purchased has changed, the desire for a compelling customer service experience has not.
77% of customers believe that a strong customer service experience is key for earning brand loyalty, so the challenge for ecommerce distributers becomes how to infuse a relatively sterile process with a personalized touch.
Custom package design, unique inserts, and variable data handling automation are a few personalization strategies that can be implemented without sacrificing production throughput.
Featured Case Study
An online beverage subscription company was fulfilling orders manually and due to a labor shortage, management wanted to automate their processes within the next 24 months.
Read Case Study
